Facebook, the leading social network is the first choice of all the bloggers, small
businessmen to make their blog, business viral. Building a good looking facebook page is very easy, may be you design yourself or pay someone to build it, you may also give it a username , and try all other things to give it a professional look. But what about the fans of that page? Building fans/connections on a new page is the toughest rather impossible task for the starters as well as professionals. Don’t worry about that anymore.
At facebook, building connections is a need to make your business viral and facebook is the best way to push your business or blog to extremities because with facebook we get a chance to connect with 800M audience and their friends and colleagues. As such, your main focus must be on publishing quality content on fan pages. Here are some best practices everyone should follow.
1. Post Short Content:
Posting on facebook is not a big deal, everyone can do that. But how to make sure that everyone who likes your page, also read your daily posts? The news feed of the users are full of information and they have very limited time to read all of it. It`s best to write a post of 100- 250 characters or 2-3 lines.
RESULT: Your post will have 60% more likes and comments unlike heavy posts.
2. Post Photos and Videos:
Photos and Videos are actually rich media contents, tends to drive more audience than a simple boring, simple text. Whenever you want to share any message, try adding a related pictures and videos to make your message shouting.
RESULT: After using the photos and videos , pages get 120% to 200% more likes
3. Ask for your fans` opinion:
Your pages should be a place where you and your fans can negotiate with each other. Don’t be a master all the time, sometimes users suggestions are really important. It’s a best way to get a feedback about your product.
4. Ask questions with Question Tab
With the Question Tab you can ask the fans for the same reason as above step. But, this is an easier way to collect the insight of your business or blog as user has to simply click their choices.
5. Add “Fill Ups” in Posts:
If you want your fans to engage with your facebook page, ask them to fill up the blanks. These types of posts are related to some services of the page owner business or blog. For example you have a business of fabrics, and then you can ask questions like “Today, I will wear my summer dress with__________”.
RESULTS: These types of posts generated 95% more engagements than an average post.
6. Share Exclusive Info with Fans
As a reward of liking your page, share some exclusive or behind-the-scene information to make them feel special and stick to your page. Some practices like announcing a new product much before on fanpage before anywhere else, giving fans early access to sales, or posting exclusive photos and videos on your fanpage.
7. Giving Chocolates:
Giving rewards is the best way though costly way to attract the users. Even for the bloggers this is an effective way to drive traffic on their blogs and fanpages. You can distribute coupon codes, link to any giveaway site, giving tee-shirts, key-chains, tattoos to first 100 registers etc.
8. Use GEO-Targeting:
Localizing your posts is really a need today because sometimes your post may be linked to people of one town, country and other post related to another town, country. Geo-targeting will help you share the post to only that specific location audience.
9. Post on regular basis:
In most of my articles, one thing is very common and that is posting on regular basis. This is actually a very difficult task. I have even failed many times in maintaining regularity with my posts publishing. Just stick to this law and audience will be all yours. Good Luck!
If you have just used the above tips for 1 month, you will see the changes yourself. I have seen many page owners running for the fake likes or like exchange tricks. These tricks only increase the number of likes, not fans. One real fan is good than 100 likes. The results, I have mentioned above each point is taken from the facebook survey, its not my or any one`s assumptions.You can use the same for GOOGLE PLUS and other social sites.
Don`t forget to share your views and experience after using above tips.